"Thanks!" to Heidi who shared the following story from the LA Times (click here to read in its entirety):The collaboration between Alexa Chung and Madewell has been discussed a few times on the blog (refer here). I will say that although I am not her "target demographic", there are a few pieces that look quite lovely for me. :)Shopping: Alexa Chung collection to launch at Madewell stores
The TV host says the clothes are for women her age 'who like to be comfy but also like to look chic' or 'anyone who likes to dabble in hot pants.'
By Emili Vesilind & Max Padilla
September 05, 2010
Like fellow Brits Kate Moss and Sienna Miller before her, model and TV host Alexa Chung is known as much for her enviable personal style as she is for her professional accomplishments. And her penchant for boyish, effortless-looking getups makes her a fitting collaborator for Madewell, a brand steeped in classic casual clothes tweaked slightly for the trendy set.
The British beauty has teamed up with the niche fashion retailer for a capsule collection launching Saturday in all Madewell stores.
The cutesy-cool line, which is heavy on hot pants, easy-fitting dresses and super-skinny jeans, looks like it could have been pulled directly from Chung's closet. "Madewell totally got my aesthetic," she said. "They're also a brand that's in keeping with my tomboy, comfortable style."
Are you excited about Alexa Chung's collection over at Madewell? Are there any pieces you are interested in? :)
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