J.Crew Publishes The Thread {first edition}

"Thanks!" to many of you, including Irina, as well as Debby & Tracey G. (in this post), Suzy & Silver_Lining (in this post), who let us know about J.Crew's latest mailing— the Thread— to customers.

Imagine my surprise to find a copy waiting for me today too! It was inside a white envelope so I didn't know what it was at first. The newsletter is quite large, with each paging measuring approximately 9 x 12.5 inches. Of course, I rushed to scan it so you can all view it too. :)
There are four pages to the first edition of the Thread. Just click on any of the images to view it larger.

On the top of the front page, next to the image of Jenna Lyons, it reads:

We wanted to create something special for our most loyal customers: a sort of all-access pass to what's going on in J.Crew's world.

In this issue (and future ones), we'll give you a peek at upcoming collections, stories about our travels and inspirations and more.

I hope this behind-the-scenes look piques your interest and gives you a sense of our world... stay tuned for more to come.

Jenna Lyons
Creative Director

I have to say I love it! Although it's a bit dated as it references Tracey Gardner in the issue as President still. I guess her resignation was a bit of a shock to J.Crew as well! ;) Overall, I really enjoy the first issue and can't wait to see what future issues have to offer.

Did you get a copy of the Thread? What are your thoughts on the issue? Do you think J.Crew should continue this latest marketing concept?